All the latest news, ideas, and opinions from Denver's Independent Literary Center: lighthousewriters.org
by Gemma Webster
Working authors John Shors, Lindsey O’Connor, and Benjamin Whitmer all agree: you have the duty and privilege to promote your work. On Thursday, all three offered advice on promoting books—and here’s a bit of it for those who missed the panel discussion.
John Shors’ Beneath the Marble Sky included a letter to readers in the back of the paperback edition saying he was willing to talk to their book clubs. His publisher had never done this before. In fact, this had never been done before. His letter landed him interviews with local, regional, and national news outlets giving him free publicity and many invitations to book clubs (who bought the book!).
Do what works for you.
You have a limited window of time to make a splash with your book. Mix and match to make the best use of your desires and talents. Some suggested actions:
Create a plan for yourself. Be strategic. But first, write a good book.