The Lighthouse Writers Top-Secret Blog

All the latest news, ideas, and opinions from Denver's Independent Literary Center: lighthousewriters.org

Lit Fest Member Dispatch: Book Marketing 101

by Gemma Webster

Working authors John Shors, Lindsey O’Connor, and Benjamin Whitmer all agree: you have the duty and privilege to promote your work. On Thursday, all three offered advice on promoting books—and here’s a bit of it for those who missed the panel discussion.

John Shors, Lindsey O'Connor, and Benjamin Whitmer talk Book Marketing. Photo by Rob Cement | RCVisual

John Shors, Lindsey O’Connor, and Benjamin Whitmer talk book marketing at a Lit Fest Brown Bag Business Panel. Photo by Rob Cement | RCVisual

Be creative.

John Shors’ Beneath the Marble Sky included a letter to readers in the back of the paperback edition saying he was willing to talk to their book clubs. His publisher had never done this before. In fact, this had never been done before. His letter landed him interviews with local, regional, and national news outlets giving him free publicity and many invitations to book clubs (who bought the book!).

Do what works for you.

You have a limited window of time to make a splash with your book. Mix and match to make the best use of your desires and talents. Some suggested actions:

  • In your byline/bio direct people to your website and your work. Use live links to your book page and website.
  • Develop your writing community.
  • Remember the golden rule: if you want a blurb, offer to return the favor. This also works with book reviews.
  • Virtual communities like Twitter, Facebook, Goodreads, and e-mail newsletters give you a direct line communication to your readers.
  • Get to know the book buyer and staff at your local bookstore. They will hand-sell your book.
  • Make personal appearances.
  • Find opportunities to speak at seminars and festivals.
  • Become the go-to person on your topic for your local newsagents.

Create a plan for yourself. Be strategic. But first, write a good book.

One comment on “Lit Fest Member Dispatch: Book Marketing 101

  1. In vitro studies nitric max muscle de venta en monterrey
    suggest that the wolfberry’s effects on the internet,
    then they’re cheaper than vegetables, they are named Goji Berries or Acai Berries?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on June 14, 2014 by in LitFest, Member dispatches.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 640 other followers

Follow us on Twitter!

%d bloggers like this: